The AI software for hotels.
Every guesthas a story.Most never hear it.
RIE is the Real Time Insight Engine for hotels. Collect real-time guest feedback via WhatsApp, analyse Google reviews with AI, track NPS scores, and surface the economics behind guest satisfaction.
In the time it takes to read this, a guest decided whether they'll come back.
30s
Avg. guest response time
5 min
Setup time per property
3x
More feedback than email
Trusted by leading properties
RIE does four things.
Nothing more, nothing less.
Listen
Understand
Act
Improve
How RIE uses AI
AI that runs behind the scenes, every single day.
RIE is not a dashboard you check once a week. It is an AI engine that works around the clock, reading every review, drafting every reply, predicting every trend, and briefing your team before problems reach your star rating.
AI Review Analysis
Every Google and TripAdvisor review is automatically read, sentiment-scored, and categorized by AI the moment it lands. No manual sorting, no missed feedback.
Identifies the exact issue, location, and whether it is recurring or a one-off.
AI-Drafted Replies
AI writes personalized, brand-accurate responses to every negative review. Approve with one click or edit before publishing directly to Google.
Tone adapts to the review. Eco-initiatives and hotel voice are built into every draft.
Weekly AI Executive Reports
Every week, AI compiles a full executive briefing: trending issues, recurring problems, hidden patterns, and recommended actions, delivered to your inbox.
Compares against last week baselines so you see direction, not just snapshots.
Predictive Alerts
AI detects negative patterns as they form and surfaces alerts before they damage your rating. Critical issues reach staff instantly with recommended actions.
Groups related complaints so you see the problem, not the noise.
Trend Prediction
AI tracks sentiment across categories over time and predicts which issues are escalating before they show up in your star rating.
Room, cleanliness, staff, AC, WiFi, and 12 more categories tracked continuously.
Context-Aware Intelligence
AI enriches every review with local context: weather, holidays, nearby events, and competitor benchmarks are factored into every analysis.
A noise complaint during a festival is not the same as one on a quiet Tuesday.
From the moment a guest leaves a review to the moment your team acts on it, AI handles every step in between.
Feedback → Insight
Your guests are talking. We translate.
RIE calculates your Hospitality NPS automatically from every guest response and tracks it over time. See which guests are Promoters, Passives, or Detractors — and watch trends shift week by week.
+47
Current NPS Score
Action
The moment something goes wrong, you know.
When a guest submits a low rating or mentions a specific issue, RIE instantly creates an operational alert with a recommended action. Your team sees it in real time and can intervene while the guest is still on property.
AC failure reported — Room 214
Contact maintenance immediately
Guest complaint about noise — 3rd floor
Send apology and upgrade offer
Slow check-in mentioned by 3 guests
Review front desk staffing
Insight
Every Google review, analysed.
Paste your Google Travel URL and RIE scrapes all your public reviews, runs AI sentiment analysis on each one, and generates a full scorecard with pain points, quick wins, and strategic recommendations.
4.6
312 reviews
Rating Trend
Top Issues (AI-detected)
Insight → Action
While you sleep, RIE thinks.
Every week, RIE's AI analyses all your reviews and feedback, then generates a structured executive report with trending issues, recurring problems, hidden patterns you'd miss, and specific action items with deadlines. Emailed automatically to the hotel owner.
Executive Summary
32% of complaints this month relate to room maintenance, mainly AC failures on Floors 4-6. Negative reviews are up 15% week-over-week, driven by AC issues during a heatwave. The hotel is at risk of falling below 4.2 average rating if AC issues are not addressed by next weekend.
15%
Negative reviews up
4.6
Avg rating
3
Actions this week
Sustainability, measured.
RIE tracks guest eco-ratings, analyses sustainability sentiment in reviews, and measures the ROI of your environmental initiatives — so you can prove your green credentials with real data.
Tracked Eco-Initiatives
Guest Eco-Rating
4.3/5
+0.2
Eco Promoters
68%
of guests
Eco Detractors
8%
-3% MoM
Eco-ROI
214%
on initiatives
Eco-Sentiment from Reviews
Insight
The economics of happiness.
RIE goes beyond simple averages. The Guest Economics module applies microeconomic models to your feedback and review data to surface metrics that reveal the true financial impact of guest experience on your property.
Price-Quality Perception
How guests rate the value for money relative to price paid. Reveals if you are over- or under-priced in the eyes of your market.
Revenue at Risk
Estimated annual revenue loss attributed to detractors sharing negative word-of-mouth, based on industry research.
Consumer Surplus
Measures whether guests feel they got more value than they paid for — a key driver of loyalty and re-booking.
Demand Elasticity
Tracks whether your price increases are correlating with drops in satisfaction, signalling potential demand risk.
Price-Quality Score
7.8 / 10
+0.4
Consumer Surplus
High
vs avg
Revenue at Risk
$3,400
from detractors
Demand Elasticity
Inelastic
stable
Revenue at Risk
Estimated annual revenue loss if current detractors share negative experiences — based on hospitality industry averages.
Action
Every guest, remembered.
Add guests at check-in with their name, room number, and phone number. RIE handles the rest — queuing WhatsApp messages, tracking feedback, and building a full stay history per guest.
Multi-property support
Run multiple hotels or venues from one login. All data stays cleanly separated by property.
Returning guest intelligence
RIE flags returning guests who previously left low ratings so your team can be proactive.
Webhook sync
Connect your existing PMS or booking system via webhook to auto-import guests on check-in.
Branded feedback portal
Each guest gets a private, mobile-optimised feedback page via their unique link. No app needed.
James Kimani
Room 214
Checkout
Today
Sophie Martin
Room 108
Checkout
Tomorrow
Anna Rossi
Room 302
Checkout
Jun 12
Lucas Bernard
Room 416
Checkout
Jun 13
Up and running in minutes.
No integrations required to get started. No IT team needed. Just add your property and register your first guest.
Add your property
Set up your hotel with your WhatsApp number, Google review link, and branding. Takes under two minutes.
Register guests
Add guests at check-in. RIE queues a welcome WhatsApp immediately and schedules the checkout feedback message.
Collect feedback
Guests tap their link, rate their stay 1 to 5, and leave a comment. No login, no app, no friction.
Act on insights
Your dashboard surfaces alerts, NPS trends, review analysis, and economics data as it happens in real time.
Start listening.
Set up your first property in minutes. No credit card required.